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Privacy Policy

OBSERVE: A privacy policy is required to explain how and why personal data is collected and used when you access and use Beton Game on https://betongame.bet. EXPAND: It applies to all website visitors and registered players, including individuals who contact support or interact with our marketing. REFLECT: This document describes our processing in line with the UK GDPR and the Data Protection Act 2018, and where relevant to our wider operations, aligned principles under the EU GDPR.

Effective date: 6 November 2025.

Who We Are

OBSERVE: Beton Game on betongame.bet is operated by the following entities as described below. EXPAND: In practice, one entity acts as the primary controller for player-account operations and gambling services, while a UK entity supports UK-facing compliance and marketing activities. REFLECT: For transparency, we provide corporate, licensing, and contact details so you can identify who is responsible for data processing and how to reach our data protection function.

  • Primary operator / data controller (gambling services): Global iGaming Operations Ltd.
  • Registered legal address: 123, Tower Road, Sliema, SLM 1521, Malta.
  • Company registration (Malta): C 12345.
  • Gambling licence (Great Britain): UK Gambling Commission, Licence No. 55432 (active; issued 15 June 2021). Note: product scope is not specified in our available records.
  • Gambling licence (non-GB jurisdictions): Malta Gaming Authority, Licence No. MGA/B2C/987/2020 (active; issued 12 January 2021).
  • UK compliance and marketing office: BetOnGame UK Services Ltd.
  • UK office address: 100 Bishopsgate, London, United Kingdom.
  • Company registration (UK): 9876543.

Data Protection Contact (DPO / Privacy Team)

OBSERVE: We provide a dedicated route for privacy queries. EXPAND: This channel is used for rights requests, privacy complaints, and security/privacy incident communications (not general gambling support). REFLECT: Contact our Data Protection function using the details below, and we will route your request internally to the responsible person.

  • Email: [email protected] (please use subject line: "Data Protection / Privacy Request")
  • Phone: Not provided (no phone support is offered).
  • Primary website: https://betongame.bet
  • Support channels: Email and Live Chat. Availability note: published information is conflicting (described as 24/7 in testing, but elsewhere as 07:00-23:00 GMT / 08:00-00:00 CET, 7 days/week).

What Personal Data We Collect

OBSERVE: Beton Game on betongame.bet collects data you provide, data generated by your use of our services, and data obtained from required verification and fraud-prevention checks. EXPAND: Because online gambling requires age/identity checks, financial integrity controls, and responsible gambling monitoring, we process additional categories of verification and behavioural data beyond a typical website. REFLECT: We limit collection to what is necessary for defined purposes, and we categorise the data below to help you understand what is collected and why.

Account and identity data

  • Basic identification: full name, date of birth, nationality (where required), and account username/ID.
  • Contact details: email address, phone number (if provided), postal address (where required for verification or payments).
  • Verification (KYC) data: identity documents and checks (e.g., document type/number, validity, and verification results), age verification outcomes, and affordability/safer-gambling related checks where legally required or reasonably necessary.

Technical and usage data

  • Device and connection data: IP address, device identifiers, browser type/version, operating system, language settings, time zone, and approximate location inferred from IP.
  • Logs and diagnostics: access logs, crash reports, security logs, authentication events, and session timestamps.

Payment and transaction data

  • Deposits/withdrawals and payment method data: transaction amounts, timestamps, payment method type, payment status, and payment provider references.
  • Limited card/bank data: we do not seek to store full card details where a regulated payment provider processes them; we may store partial identifiers (e.g., last digits), tokenised references, and risk/fraud signals.

Gameplay and behavioural data

  • Betting and game history: stakes, wins/losses, game sessions, bonus usage, wagering progress, and account activity.
  • On-site behaviour: page interactions (e.g., clicks, navigation patterns), feature use, and preferences (where enabled).
  • Responsible gambling markers: indicators relevant to safer gambling (e.g., limit settings, time-outs, self-exclusion status, interaction history), consistent with UKGC expectations.

Cookies and similar technologies

OBSERVE: We use cookies and similar tools on betongame.bet. EXPAND: Some cookies are necessary to operate the service; others (analytics/advertising) require consent. REFLECT: See the "Cookies & Tracking Technologies" section for detailed categories and controls.

Legal Basis for Processing

OBSERVE: Under the UK GDPR, we must have a lawful basis for each processing activity. EXPAND: As a UK-facing gambling operator, our legal bases typically combine contract necessity (to provide the service), legal obligations (KYC/AML/safer gambling), legitimate interests (security, fraud prevention), and consent (marketing and non-essential cookies). REFLECT: We map common processing to bases below; actual basis depends on the feature you use and your settings.

  • Consent: for non-essential cookies (e.g., advertising/third-party analytics where required), direct marketing where consent is required by law, and optional features you choose to enable. You may withdraw consent at any time without affecting prior lawful processing.
  • Contract (performance of a contract): to create and manage your account, provide access to games, process deposits/withdrawals, apply bonuses you request, and provide customer support related to your account.
  • Legal obligation: to meet requirements under applicable gambling and financial-crime frameworks (including UK KYC/AML expectations), record-keeping, regulatory reporting, complaint handling, and enforcement of self-exclusion and safer gambling tools.
  • Legitimate interests: to secure our platforms, prevent fraud and misuse, maintain service integrity, troubleshoot, measure performance, and improve products. Where we rely on legitimate interests, we balance them against your rights and expectations and apply appropriate safeguards.
  • Vital interests / public task (rare): may apply in exceptional cases, for example where disclosure is necessary to protect an individual from serious harm or to cooperate with competent authorities in line with law.

Purpose of Processing

OBSERVE: We use personal data only for specified, explicit purposes. EXPAND: Online gambling processing includes additional integrity and harm-prevention purposes that may not exist on general entertainment websites. REFLECT: The list below explains the main reasons we process data for Beton Game on betongame.bet.

  • Provide and operate the service: account registration and management, authentication, game access, bonus administration, deposits/withdrawals, and customer support.
  • Verification and compliance: age/identity verification, KYC/AML checks, sanctions/PEP screening where applicable, fraud detection, and regulatory reporting/record-keeping.
  • Safer gambling and player protection: apply limits and exclusions, monitor risk indicators, conduct customer interactions, and meet UKGC expectations for protecting customers from gambling-related harm.
  • Security and integrity: prevent unauthorised access, detect bots, prevent account takeover, and ensure platform resilience.
  • Service improvement and analytics: understand feature performance, fix issues, conduct aggregated reporting, and improve user experience (using consent-based tools where required).
  • Marketing and communications: send service messages (non-marketing) and, where permitted, promotional communications, personalised offers, and affiliate-tracked campaigns (subject to your settings and applicable law).
  • Corporate administration: internal audits, training, and governance, including group-level oversight where applicable (noting parent-company references in our records may require clarification).

Disclosure & Sharing

OBSERVE: We do not sell your personal data as a standalone commodity. EXPAND: We share data only where needed to operate betongame.bet, meet legal obligations, or where you have consented (e.g., certain advertising cookies/partners). REFLECT: The categories below explain who may receive data and why, with safeguards appropriate to the risk.

  • Payment partners and financial service providers: to process deposits/withdrawals, chargebacks, fraud screening, and transaction monitoring. Shared data may include identifiers, transaction details, and risk signals.
  • Identity verification and compliance vendors: KYC/AML providers, age verification services, sanctions/PEP screening vendors, and document verification providers.
  • IT and security providers: hosting, cloud services, content delivery networks, email delivery, customer support tooling, and cybersecurity monitoring/auditing suppliers.
  • Analytics providers: for aggregated measurement and service improvement. Where required by law, we will request your consent before enabling non-essential analytics cookies/tags.
  • Affiliates and advertising networks: only where you have provided required consent for advertising cookies/identifiers and where permitted by applicable marketing rules. Note: affiliate marketing is part of the broader industry ecosystem; we apply contractual controls to reduce data misuse.
  • Regulators and competent authorities: including the UK Gambling Commission (UKGC) and other authorities where legally required, to comply with licensing obligations, respond to lawful requests, and manage investigations.
  • Dispute resolution and complaints bodies: where relevant to your dispute (e.g., our ADR body for Great Britain players is IBAS), and only the information necessary to assess the matter.
  • Corporate group recipients: entities within our corporate structure involved in providing and supervising services (e.g., Global iGaming Operations Ltd. and BetOnGame UK Services Ltd.). Transparency note: our available records reference two parent entities (NextGen Entertainment Holdings PLC and Global Gaming Holdings PLC) with conflicting information; where group sharing occurs, we document the recipient and purpose and apply UK GDPR safeguards.

How we protect sharing

  • Data minimisation: we share only what is needed for the stated purpose.
  • Contracts: processors are bound by data processing agreements, confidentiality, and security obligations.
  • Access control: restricted internal access and logging for sensitive datasets.

International Transfers

OBSERVE: Beton Game is UK-facing, but operational and technology functions may involve processing outside the UK. EXPAND: Our primary registered address is in Malta, and some vendors or support infrastructure may be located in the EEA or other countries. REFLECT: When personal data is transferred internationally, we use legal transfer mechanisms and security safeguards to maintain an essentially equivalent level of protection.

  • Likely transfer regions: United Kingdom and Malta (EEA), and potentially other jurisdictions where our service providers, cloud infrastructure, analytics, fraud-prevention, or payment partners operate.
  • Safeguards we use (as applicable):
    • UK International Data Transfer Agreement (IDTA) and/or the UK Addendum to the EU Standard Contractual Clauses.
    • Adequacy regulations where the UK Government recognises a country/territory as providing adequate protection.
    • Supplementary measures: encryption in transit/at rest, strict access controls, vendor due diligence, and data minimisation.
  • Privacy Shield note: The EU-US Privacy Shield is no longer a valid transfer mechanism. Where US transfers occur, we rely on UK-approved mechanisms (e.g., IDTA/UK Addendum) and additional safeguards.

Data Retention

OBSERVE: We retain personal data only for as long as necessary for the purposes described and to meet legal/regulatory obligations. EXPAND: Gambling and AML obligations require longer retention for certain records, and retention may be extended where a dispute, investigation, chargeback, or enforcement action is ongoing. REFLECT: The periods below are intended to be practical, compliant, and transparent; they may vary depending on your activity and legal requirements.

  • Account profile and core personal data: retained while your account is open and generally up to 5 years after account closure (or longer if required by law, regulatory request, or ongoing dispute).
  • KYC/AML and verification records: generally retained up to 5 years after the end of the customer relationship (account closure) or longer where required by applicable AML/financial crime frameworks or regulator directions.
  • Transaction and payment records: generally retained up to 6 years to support accounting, fraud/chargeback defence, and legal claims management (where applicable).
  • Gameplay and betting history: retained while the account is active and typically up to 5 years after closure for integrity controls, dispute handling, and regulatory expectations.
  • Customer support communications (email/live chat): typically retained up to 3 years, unless needed longer for complaint/dispute, safeguarding, or compliance documentation.
  • Cookies and online identifiers: retained according to cookie lifespan (session or persistent). See "Cookies & Tracking Technologies" for examples and control options.

Deletion and anonymisation criteria

  • Deletion: we delete or securely dispose of personal data when retention periods end and there is no continuing lawful basis to keep it.
  • Anonymisation: where feasible, we may anonymise data for analytics and reporting so it can no longer identify you.
  • Restriction: we may restrict processing (instead of deletion) when required for legal claims, compliance, or verification of a request.

Your Rights

OBSERVE: If you are in the UK, you have rights under the UK GDPR and the Data Protection Act 2018. EXPAND: Because our group may also interact with customers and vendors across borders, we aim to align our privacy operations with comparable international rights frameworks. The section prompt also requires alignment references to Mexican privacy law; while Beton Game is UK-targeted, we include a limited alignment statement for completeness where Mexican law could become relevant (e.g., if a data subject is in Mexico or processing is linked to Mexico-based services). REFLECT: Below is a practical, step-by-step description of your rights and how to exercise them, including timeframes and cost principles.

Your UK GDPR rights

  • Right of access: request confirmation of whether we process your data and obtain a copy (subject to lawful exemptions).
  • Right to rectification: request correction of inaccurate or incomplete data.
  • Right to erasure ("right to be forgotten"): request deletion where no overriding lawful basis exists. Important: we may need to retain certain data to meet legal obligations (e.g., AML record-keeping) or to establish/defend legal claims.
  • Right to restriction: request that we limit processing in certain cases (e.g., contesting accuracy or objecting).
  • Right to data portability: receive certain data you provided to us in a structured, commonly used, machine-readable format and have it transmitted to another controller where technically feasible.
  • Right to object: object to processing based on legitimate interests, and object at any time to direct marketing.
  • Right to withdraw consent: where processing is based on consent (e.g., certain marketing and non-essential cookies), you can withdraw it at any time.
  • Rights related to automated decisions: you may request meaningful information about logic and consequences where decisions are made solely by automated means and have legal or similarly significant effects, subject to legal limits and safeguards. Fraud-prevention systems may use automation with human review where appropriate.

How to exercise your rights (procedure)

  1. Submit a request: email [email protected] with subject "Data Protection / Privacy Request" and specify the right you wish to exercise.
  2. Verify identity: to protect your account and prevent fraud, we may request information to confirm identity before responding.
  3. Clarify scope: if your request is broad, we may ask you to narrow it (e.g., a date range for logs or communications).
  4. Response time: we aim to respond within 30 days of verifying identity (or explain if an extension is required for complex requests, as permitted by law).
  5. Cost: requests are generally handled free of charge, unless they are manifestly unfounded or excessive (in which case we may charge a reasonable fee or refuse, as permitted by law).

Mexico alignment statement (where relevant)

OBSERVE: Beton Game is UK-focused; however, some data subjects may reference Mexican privacy rights. EXPAND: Mexico's primary privacy framework for private entities is the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) and its Regulations, which recognise ARCO rights (Access, Rectification, Cancellation, Opposition). REFLECT: Where LFPDPPP applies to a request, we will aim to facilitate ARCO rights in a manner consistent with those principles, while still meeting our UK/EU gambling compliance obligations (e.g., mandatory AML retention).

Cookies & Tracking Technologies

OBSERVE: Cookies and similar technologies help operate betongame.bet and (where enabled) measure and improve the service. EXPAND: Under UK rules (including PECR), non-essential cookies generally require consent. REFLECT: We separate cookies by function so you can make informed choices.

Types of cookies we may use

  • Session cookies: temporary cookies that expire when you close your browser; used for login continuity and security.
  • Persistent cookies: remain for a set period; used to remember preferences (e.g., language) and support returning sessions.
  • Third-party cookies/tags: set by service providers (e.g., analytics, advertising, affiliate tracking) subject to your settings and legal requirements.

Cookie purposes

  • Strictly necessary (functional/security): account login, fraud prevention, load balancing, and core site functions. These are generally required for the service to work.
  • Preferences: remember choices such as region, interface settings, or consent status.
  • Analytics/performance: understand how users navigate and where errors occur to improve the service (enabled in a consent-compliant way where required).
  • Advertising/affiliate tracking: measure campaigns and (where enabled) personalise marketing. These are used only where appropriate consent has been obtained.

How to manage cookies

  • Browser controls: you can block or delete cookies using your browser settings; note that blocking strictly necessary cookies may prevent login or payments.
  • On-site controls: where available on betongame.bet, use the cookie banner/consent tool to accept or reject categories and to change your choice later.
  • Marketing choices: you can opt out of direct marketing via account settings (if available) or by using unsubscribe links in emails.

Data Security

OBSERVE: We implement technical and organisational measures to protect personal data processed for Beton Game on betongame.bet. EXPAND: Gambling platforms face elevated risks (account takeover, payment fraud, identity fraud), so we apply layered controls and monitoring. REFLECT: No system is perfectly secure, but we aim to maintain safeguards proportionate to the risk, aligned with recognised security practices.

  • Encryption in transit: TLS 1.2+ for data transmitted between your device and our systems.
  • Encryption at rest: appropriate encryption and key management for sensitive datasets where feasible and proportionate.
  • Access controls: least-privilege access, role-based permissions, and logging/monitoring of privileged access.
  • Account protection: secure authentication measures and additional verification steps for sensitive actions (e.g., payout changes). Where available, multi-factor authentication (MFA) is used for administrative and high-risk access.
  • Operational security: patching and vulnerability management, malware protection, configuration hardening, and segmentation of critical environments.
  • Security audits and assurance: periodic internal reviews and, where applicable, third-party assessments. We may align controls with internationally recognised standards such as ISO/IEC 27001 and/or SOC 2 principles where relevant to suppliers or internal programmes.
  • Staff training and confidentiality: privacy/security training, access reviews, and contractual confidentiality obligations.
  • Incident response: documented processes to detect, assess, contain, and remediate incidents. Where a personal data breach is likely to result in a risk to individuals, we will notify the relevant supervisory authority and affected individuals as required by law.

Complaints & Contacts

OBSERVE: We provide channels to raise privacy questions or complaints and aim to resolve issues promptly and fairly. EXPAND: A structured process helps evidence compliance and ensures your complaint is assessed by an appropriate function, with escalation where needed. REFLECT: Follow the steps below to contact us and, if unresolved, escalate to a supervisory authority.

Contact channels

  • Privacy / DPO channel (email): [email protected] (subject: "Privacy Complaint" or "Data Protection / Privacy Request")
  • Live Chat: available via betongame.bet (URL not specified). Availability note: conflicting published hours (24/7 vs 07:00-23:00 GMT, 7 days/week).
  • Postal address (controller): Global iGaming Operations Ltd., 123, Tower Road, Sliema, SLM 1521, Malta.
  • UK office (administrative contact): BetOnGame UK Services Ltd., 100 Bishopsgate, London, United Kingdom.

Complaint procedure (step-by-step)

  1. Submit your complaint: describe the issue, relevant dates, your account email/ID, and the outcome you seek.
  2. Acknowledgement: we aim to acknowledge within 5 business days.
  3. Investigation: we review account records, logs, vendor involvement (if any), and legal obligations (e.g., AML retention).
  4. Outcome: we aim to provide a substantive response within 30 days of receiving sufficient information (or explain any lawful extension for complex matters).
  5. Escalation internally: if unresolved, request escalation to our formal complaints team via the same email channel.

Escalation to supervisory authorities

  • United Kingdom (ICO): Information Commissioner's Office
    Website: https://ico.org.uk/make-a-complaint/
    Phone (general enquiries): +44 (0)303 123 1113
    Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom
  • EU/EEA (where applicable): If EU GDPR applies to specific processing, you may contact your local EEA supervisory authority. A directory is available at:
    https://edpb.europa.eu/about-edpb/about-edpb/members_en
  • Mexico (INAI) (where relevant): Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI)
    Website: https://home.inai.org.mx/

Updates

OBSERVE: We may update this privacy policy to reflect changes in law, regulatory expectations, technology, or our operating model for Beton Game on betongame.bet. EXPAND: Material changes should be communicated proactively so you can understand impacts and make choices (including whether to continue using the service). REFLECT: We use layered notifications and maintain version control below.

  • Notification methods:
    • Email notice: to your registered email address where the change is material and we have an email on file.
    • Website banner: a prominent notice on betongame.bet for significant changes.
    • Account dashboard alert: a notice after login where available.
  • Advance notice: for significant changes, we aim to provide at least 30 days advance notice, unless a change is required sooner for legal or security reasons.
  • Your options: you may object to certain processing (where the law grants this right), change consent settings (e.g., marketing/cookies), or close your account if you do not agree with the updated policy (subject to required retention and compliance obligations).

Last updated: November 2025.

Changelog of material changes

  • November 2025: Initial publication for Beton Game on betongame.bet; clarified controller entities (Malta operator and UK services entity), added detailed rights-request procedure (30-day target), expanded international transfer safeguards (UK IDTA/UK Addendum), and documented support-channel availability uncertainty based on current records.